The pace of change can be difficult to calibrate unless your team is built with diverse and nimble skills. A staffing assessment consists of a very personalized assessment of the team and the individuals within it and within the context of the organization's culture and values. LML Marketing & Communications conducts many staffing assessments. The process is altered to match the needs of the client, but often consist of:
Much of the time this works leads to a continuation of the work into writing an Integrated Marketing Communications Plan that is built by the entire team with enthusiasm and buy-in.
The University of Virginia Marketing and Communications team produces excellent quality materials. Their talent is outstanding and their support for building and protecting the institution's reputation is superior. But, with a new president and a need for a new three-year marcom plan, the team is working with Luanne Lawrence to assess their current staffing and planning and to make decisions about how to strengthen their team and approaches in the next three years. Beginning with a staffing assessment, UVA is hiring talent to fill skill gaps - mostly professionals who work in digital and interactive media. With research in hand, interviews with key leaders about the future of communications, and discussions university-wide, the team is writing the next plan that promises to be progressive and anticipatory of the many changes ahead for both UVA and the marketing industry.