University of Virginia
An integrated marketing campaign joined together the UC Davis campus with its Health System campus in Sacramento. For the first time, a shared messaging and brand approach leveraged resources and maximized target audience outreach.
A leading research institution, the University of South Carolina's perception studies surfaced a strong knowledge of athletic programs, and a weak understanding of academic and discovery strengths. A campaign that spoke boldly to the excellence in the classroom and the laboratories helped educate the public about how USC is different from other universities in the state.
In response to its first market research, Oregon State University designed a campaign that inspired alumni engagement and educated the state and nation about its unique strengths in research and academic offerings. The Powered by Orange campaign garnered national and international recognition and with a minimal budget and in-house creative, it became a best practice in using digital viral campaigns to build reputation.
A sample of the collaborative work LML Marketing & Communications has done with clients:
Clients outside higher education include:
Hawk Aerial Drones, Napa Valley, CA: Marketing Strategy
Amity Flats, Amity, OR: Marketing Strategy
The Facade Group, Portland, OR, and Philadelphia, PA: Organizational Change/ Change Management
If your organization needs assistance with marketing plans, cultural change, messaging strategy, strategic communications, or thinking through the dynamic future of marcom and how your team needs to grow and change, let's talk. Send a note to get the conversation started.